20 Jun 2003

Vakantielinks

I have been busy with entering my site (http://www.sivas.com) on one of the holiday directories (http://www.vakantielinks.nl). This kind of service is pretty new to me, so worthwhile to discuss in this log.

The Service Provider offers services to two kind of users: the holiday information seeker and the holiday site provider.

The information seeker sees a list of sites (with a link, information and sometimes a banner), all related to holidays. The sites are ranked on some kind of popularity measure, i.e. the number of times the service was reached from a link on the site of the holiday site provider. Also the outgoing hits are counted, but not used in the ranking. The ranking is thus a measure of the most popular advert of http://www.vakantielinks.nl on the holiday information site provider. Is this good measure of the holiday site’s popularity? The counters are by the way reset every two weeks. Sites which do not get enough traffic will not appear on the list of the SP. Note that the end-user can only search by scrolling through the entire list.

The service to the holiday site provider (HSP) is of offering an entry in the list. And the HSP can edit his information if needed.

First of all we have to discuss what kind of service is provided by http://www.vakantielinks.nl The service is primarily targeted to end-users, i.e. the holiday information seeker. The service provides to this user a single functionality: searching. Thus http://www.vakantielinks.nl is part of the Tele-Service category (end-user, single functionality) and specificaly the part of the Tele-Searching sub-category. But more details of the service are available, as the search realm is limited to sites with a single purpose; holiday information. Maybe this should be called Limited Tele-Searching or better Tele-Directory with only a single category. Also important is the ranking provided by the Service Provider based on some popularity measure, i.e. a Ranked Tele-Directory.

The service provided to the HSP is very simple, i.e. a marketing tool for his business. It is an Enabling Service for his CRM Marketing process and offers a Advertising tool. Thus it is a Enabling CRM Marketing Advertising service. Probably this can be specified even further.

Categories: Tele-Services
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