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21 Jan 2005
Everything is a service
Indeed everything can be seen as delivering a service, even the products that you use normally. To prove this point have a look at this chair as reported on BoingBoing. It shows a seat with spikes on the seating area. These spikes retract when you buy a license, i.e. buy the right for a seating service. It is wat BoingBoing calls rentalware.