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03 Sep 2003
BT Yahoo!
BT seems to have given up creating their own portal site and has started with BT Yahoo! Broadband. They started using a branded version(?) of the Yahoo portal. It seems to be added to the broadband access services only. By adding this add-on service to their access service BT hopes to create a more compelling service package for their customer.
Personally I do not believe in the package of access plus portal, but then I am not a marketeer and not the average Internet user. I guess I have to write up something about packages.
[by way of Ian Fogg of Jupiter Communications]