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This service uses a new twist to social networking: use companies as a target. This works two ways. They use a company as a group structure, which makes it more easy for people to find people working at the same company. And they target companies as a customer group. The latter allows them to sell their service to enable a Social Network within the company.
This is a good idea, although it will come close to many knowledge management solutions available. And I got the impression that Soflow is insufficient for this. Luckily enough you can still use Soflow as a normal Networking solution, so I signed up.
[inspiration Social Networking Software Weblog]