The Corporate Blogging Blog suggested a categorisation of business blogs. And as I am always interested in classifications, I had a look. The main division is into internal and external blogs. And these can be further subdivided into other categories dependent on the purpose of the blog.
This subdivision is neat, but I like subdivisions to be based on some kind of model. A model here could be some kind of business communications model. I would have chosen a standard business process model as the underlying model. Each process in a business needs to communicate internally and externally. And for each communication a blog can be created. One could even create a blog to cover the link between two linked processes (internally) or a blog for the specific link between a specific customer and a company. There is no limit to the number of blogs one could create within a company. I think I find the categorisation of the Corporate Blogging Blog to simple, but one has to start somewhere.
[inspiration: Loic Le Meur]