Web 2.0 Customer

Nivi has an interesting breakdown of the various Web 2.0 customers/roles. I do not now what the relation is with Web 2.0, but I see a relation with MicroContent. And there is a relation with Attention.

• Creators - people who create original content. Basically this says that it is a starting point in a link web. This can be any kind of MicroContent;
• Linkers - These are authors who annotate items created by creators. This equals to the bookmarks MicroContent type. This MicroContent type should contain a link to the permalink of the Item of the creator. Ideally this permalink appears in a separate field in the structure of the Bookmark item;
• Commenters - this is any author that adds comments to an Item of a creator. This will imply a new MicroContent item with a permalink to the Item of the creator. In contrast to a bookmark, a commenter adds content, such as a tag, a review, a rating or just some comments to the original MicroContent item;
• Surfer - finally a surfer is someone who just consumes any MicroContent, the original thing created by the reator, a bookmark created by the linker or a review created by commenter. A surfer still creates some MicroContent, but it is implicitly hidden in his browser history log. It is his attention;

And note that any user can take any of the four roles.

[Inspiration Nova Spivack]

Categories/tags: MicroContent • type • web 2.0
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