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Om Malik hit the nail for me on Web 2.0. There are many ways to define and look at web 2.0. And that is the nice thing about it, it has impact on many levels. And that is where a lot of confusion comes from: all the different viewpoints, which makes everything and everybody right. I had the idea to disentangle all those views by using the ODP viewpoints framework, but I did find the time yet to do that.