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Recently Adam Curry was again very happy with OPML. And in a sense he is right. It easy to open such an OPML-file and it works great. And it is even more amazing that it works as import and export for RSS-feeds. Who standardised those attributes (type, text, title, xmlUrl, description, version, htmlUrl)? I assume that Dave Winer wrote that down somewhere.
But why not create a blogroll standard? I guess the answer is that this works, so why bother.