In a review of Riff, a review publishing service, Michael Arrington speaks out against centralised content plays. It is the first time that I see him take such a Web 2.0 point of view. I wonder however how consistent his stand is. Does he take the same standpoint for all MicroContent types? I think he does not. He still like Flickr as a hosting provider for images, although he can put those images on his own blog as well. He should throw the gauntlet into the field of blog hosters and systems. They are starting to trail behind. They should introduce more support for any type of MicroContent. Only then can we truly move to a distributed world.