Café Roger Fischer / Martin Hofmann—Mobile tagging

Talking about physical tagging with QR codes and Datamatrix code. These are 2-dimensional codes (compare with barcodes). However it is much more open than barcodes, think more of language script. Phone becomes a barcode scanner, also needs an internet browser in order to access the corresponding website. Strong support in Japan. Users chose to use it, easy. Also used on websites. In that way you can bookmark it on your phone and access the info later. QR codes in second Life, hybridisation. QR codes can contain SMS's, nice for retrieving coupons. QR codes on products for checking producers in order to guarantee quality. Think of this as an obligatory URL to access quality parameters of a product. QR-code generator to encode URL's, text, phone number or SMS. In theory you can encode 4000 characters, however most readers can not handle this yet. T-shirts with QR-codes are cool.

Categories/tags: MicroContent • general , microlearning2007
PermaLink • Comments • TrackBacks