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I have been using Google Plus now for some days and have been trying to deconstruct it a bit. At first instance it strikes me as a blogging and feed-reader combination with support for commenting, feed management and user directory. And all of this is nicely aggregated.
But let’s first look at the MicroContent in this service. I would like to call the blog-MicroContent, a blog-post. This post consists of a piece of text with a permalink. Note that there is no title for a post. One can add a photo/image, a video and/or an URL to a post. An URl is in addition extended with a title, a desription and an image. See this post as an example of this.
And that is about it. There exists a photofeed-page with photo’s of the people you subscribe to, but the photo’s do not appear as separate items with a permalink. There is potentially other MIcroConten, such as the photo’s, the attched links, personal profiles, comments, ratings (+1’s), network, etc.
As a MicroContent application/service it also lacks all kind of features. I could try to apply my client checklist to this service, but I already see that it would rate very low, so why bother?
So what leaves me to comment on are the aggregation features. From left to right on my screen. The stream-circle filter is nice if you have feed overload or want to focus what you read. Sparks: another feed directory? Chat: OK. In the middle with have the stream of posts of my subscriptions.
I like the comments in the stream, the ratings and reposts. But then I talk about the user interface. Strange that we still do not have an Internet standard, which can work which support this kind of aggregation possibilities. And finally on the right I see my subscription list, suggestions (very unuseful), hangout (videochat).
I guess the innovative feature is the user directory and management of circles. I am underwhelmed. What is wrong with the creation of folders? Or is the drag&drop; an invention? Or is it the wording? Circles sounds easier than folders.
In conclusion: I am underwhelmed. I do not see where the progress.