7 Reasons Why Web Apps Fail

Bokardo gives 7 reasons why Web 2.0 apps fail. I think it is a good list. If you think of Web 2.0 as MicroContent, they are still good reasons:

• Focus on social instead of personal - I agree with this. I am not much interested in the social stuff. It just does not give enough value. And I do not really need new MicroContent. I produce and read already enough, that I am overwhelmed;
• They solve too many problems, or try to - And one can add to it, that what they do, they are not doing not well enough. If I compare an application and a service for the managing of MicroContent, I prefer the application. It offers much better ways to manage MicroContent and is better integrated with my other applications;
• They're about making someone other than the user happy - well they surely do not make me happy. Although I have to admit that I subscribed to feeds based on the occurence of certain tags. It is a great way to find new things. Google has such a service, but it is paid and did not really result in interesting pages. However the extra value seems limited;
• They sell it the wrong way - the focus on technology might entice the leading customers, although they are spoiled. The next wave should come from someweher elese and needs a different message. The same is true for MicroContent, it is still hard to sell and free it from the technology perspective;
• Not in it for the long haul - this is serious. Why should you trust them with your MicroContent then? It is also a bit of a problem with applications. As a user you can create a lot of MicroContent, but can you still access in several years time?
• They show to much of what's going on and get gamed - I surely distrust any recommendation, especially when it is based on group behaviour. The echo chamber is getting very deep. I have the same problem with Google. They seem to focus on providing the best results and forget the long tail of search. It is not even accesible. And surely for MicroContent this long time is even much more important;
• They don’t have an underlying business strategy of improving people’s lives - well that is the rush innovation mode of the US. It gets innovation going, but is not good for the long term. I guess we just have to take the drawbacks here, otherwise we never get the MicroContent idea out,

[Inspiration Bokardo]

Categories/tags: MicroContent • general • web 2.0
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